Fellow
Package Design
Use Guides
Fellow is a well known coffee brand that came to Olio for help implementing their rebrand to their packaging system. Using their new assets, we designed an elegant but playful system on sustainable kraft boxes.
The shape of the box was another perfect opportunity to inject personality and style into the packaging. We embraced the bow tie in the brand mark to create an ownable unboxing experience of carefully folded flaps that mimic the charm of a bow tie. We worked with industrial designers to realize the final shape and ensure each fold and flap was both functional and stylish.
Opening Experience
Each product comes with a get to know you guide. Using illustration, we created playful instructions for Fellow's customers to become expert brewers.
Use Guides
